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"Operators in the Middle East and North Africa need to regain consumers' trust, or they risk missing out on emerging opportunities that depend on users' sensitive data." Over-the-top (OTT) VoIP penetration in the Middle East and North Africa (MENA) is among the highest in the world. Take-up of these services is driven by growing smartphone penetration and relatively high prices for voice and messaging services in the region, particularly for international usage. Penetration is particularly high among foreign nationals. This report:- identifies which OTT messaging and voice calling apps are used most in MENA
- provides a discussion about what operators with can learn from the behaviour of OTT app users in MENA
- highlights the main payment mechanisms for ecommerce in MENA
- provides insight into the organisations that consumers in the region are most willing to trust with their personal data
- analyses the trends in operator-led mobile money usage in MENA
- examines whether single sign-on and identity management services represent an opportunity for operators in the region.
SURVEY DATA COVERAGEThe research was conducted in July and August 2015. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and employment status to that effect. There were a minimum of 750 respondents per country, and 3750 respondents in the region. GEOGRAPHICAL COVERAGE | - Saudi Arabia
- United Arab Emirates (UAE)
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ABOUT THE AUTHORSEnrique Velasco-Castillo (Senior Analyst) is a key contributor to Analysys Mason's Digital Economy Strategies research, focusing on the opportunities for communications service providers and vendors in emerging verticals such as mobile health, payments, commerce, and home automation and security. Previously, Enrique covered mobile financial services and M&A and funding activity for more than 2 years at research firm IHS, where he wrote several reports on the opportunities for mobile operators in mobile payments and venture capital investments in mobile. Enrique also has research experience in ‘cleantech' and healthcare from other previous roles. Aris Xylouris (Research Analyst) focuses on data modelling and collection for Analysys Mason's Consumer Services research practice, contributing to the Fixed Broadband and Multi-Play, Mobile Services, Digital Economy and Mobile Devices research programmes. Before joining Analysys Mason, he held internships as an economic analyst in the media sector, working on market analysis, financial evaluation, profitability analysis and business plan development. His wider experience includes quantitative forecast modelling and computer simulations using agent-based models. Aris holds a Bachelor in Economics from Athens School of Economics and Business, and an MSc in Behavioural Economics from Warwick University. Michael Lane works for the Consumer Services research team, analysing the consumer surveys that underpin the Fixed Broadband and Multi-Play, Mobile Devices and Mobile Services programmes. His interests include statistical inference, forecast model fitting, auction theory and game theoretical approaches to problem solving. Michael holds a BSc in Mathematics from Imperial College London. Stephen Sale (Practice head, Consumer Services) oversees Analysys Mason's consumer research and is also the lead analyst for the Future Comms and Media research programme. His primary areas of specialisation include next-generation communication services, over-the-top (OTT) player strategies and mobile pricing. He also has extensive experience in analysing operator strategies and forecasting fixed and mobile service markets. Before joining Analysys Mason in 2004, Stephen worked in the industry on areas that include VoIP, next-generation service architecture and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.
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